Arena - Client Brief

 

The Brief:
Leading union Usdaw required a publishing partner to redesign their quarterly members magazine Arena, undertake advertising sales, organising print and the mailing fulfilment for over 400,000 members nationwide.

 

How we met the Brief:
Back in 2006 Century One’s design team took Usdaw’s original, slightly disjointed and text-heavy magazine and relaunched it into a vibrant women’s weekly consumer style magazine, giving it much appeal the predominately female readership. The pioneering, fresh, contemporary and upbeat look, was described by judges at the 2007 TUC Communications Awards as ‘breaking the mould’ and scooping the award for TUC Best Trade Union Magazine. It won second prize in 2009 and was described by judges as 'having an unashamedly populist appeal'. And we certainly haven’t stopped there; we have since reformatted the magazine from standard A4 to the popular handbag-sized A5, and are working towards launching an interactive edition supported by an iPad/iPhone app. Century One successfully manages the requirements of affinity and non-affinity advertising partners, the pre-press and print, and the distribution and mailing of the magazine.