BII BUSINESS - Client Brief

 

The Brief:
Client needed a publishing partner who could manage all aspects of advertising, editorial, design, print management and mailing of their monthly magazine to their publican members.

 

How we met the Brief:
We approached the brief by redefining the editorial proposition to members. We appointed Andrew Pring, formally Editorial Director of the Morning Advertiser, as Editor, and created an informative and authoritative magazine full of news, news analysis, advice and lively topical features with a real community feel. The look and feel of the magazine was transformed to give readers a modern, vibrant and most importantly, relevant publication which supports the engaging copy with powerful photography and hard-hitting design. A fully interactive digital edition followed shortly after the relaunch and a series of beautifully produced supplements to the main magazine such as the 30th anniversary edition further enhances the BII publishing portfolio. As you would expect Century One also handles the advertising sales function with our sales team repeatedly achieve strong year-on-year advertising growth in a demanding market.