Organic Way - Client Brief

 

The Brief:
This membership organisation wished to increase their revenue from advertising, and broaden the range of potential advertisers within the magazine. They also required the support of an account manager to support editorial staff whilst ensuring full editorial control.

 

How we met the Brief:
We approached advertising sales with a fresh eye researching what readers engage with and proceeded to work with their editorial team to establish a strong relationship between the featured articles and relevant advertisers. This allowed us to closely target those readers who would be most interested in the advertised product alongside supporting editorial. We have steadily increasing the revenue stream with both existing advertisers, who found they could produce a more targeted campaign, and new advertisers who identified with the market.