Profile - Client Brief

 

The Brief:
The Prospect Union put their bi-monthly magazine Profile out to tender with the goal of increasing advertising revenue in display, inserts and classified and strengthening recruitment as an added service to members.

 

How we met the Brief:
We took production of the classified page in-house and created a sympathetic and workable template. We also enhanced member’s reader experience by introducing a special offer or competition. We source, design and manage special offers and prize draws for readers and provide a source of data capture for our offer partners.