Scope - Client Brief

 

The Brief:
IPEM put their title Scope out to tender with the express aim that the design of their quarterly magazine needed to be revolutionised, whilst editorial integrity was maintained and still further enhanced. Client also required advertising sales and print solutions to be efficiently and cost effectively handled.

 

How we met the Brief:
We transformed the style of Scope into an easy-to-digest magazine format, presenting the often complex information and detailed tables and charts in a clear and logical manner. We were careful to ensure the scientific content of the editorial retained its gravitas and authority and were able to enhance the reader experience to more easily navigate the complex subjects and different editorial sections. This in turn allowed us to steadily increase advertising revenue in this highly specialised field.