Taxi - Client Brief

The Brief:
Taxi is the undisputed market-leading publication for the London taxi trade. The Licensed Taxi Drivers Association (LTDA) required a publisher to take on this fortnightly member’s publication, managing all aspects of advertising, design print and production.

How we met the Brief:
Century One began with a total design overhaul that remained sensitive to LTDA branding but produced a bright and engaging paper that readers could identify with, that would be an important source of information and retain its relevance to the everyday life of a London cabbie.

 

Our advertising sales team ensure advertisers can send a powerful message into the heart of the industry using this respected title and in turn we have generated advertising revenues that has exceeded expectations. 

 

The Century One sales team work in harmony with our studio team in order to produce an outstanding market-leading publication that reflects readers’ needs and advertisers’ requirements. We also handle an extensive and lively classified section, pre-press and print on a fortnightly basis.