Voice Magazine - Client Brief

 

The Brief:
CWU had an in-house editorial copy writing and planning department, a freelance design process and external print management. The client’s required that all processes be managed by a new publishing partner and required a fresh look at improving the design whilst ensuring that the new look adhered to the stringent and recognised union identity.

 

How we met the Brief:
Century One firstly looked at the existing work-flow and agreed that CWU keep their in-house editorial department in order to retain the specialist hard-hitting, news-led copy for members. The design, production, advertising sales, pre-press, print and distribution of this bi-monthly magazine came under the control of Century One with the brief that they become more efficient, less reliant on CWU administration and more cost effective.  Our design studio took the existing blueprint for the magazine and refined the templates with cleaner lines, bolder colour and authoritative typography. We also produce a number of supplements to Voice (see The Link, Women’s Talk, Future Proof and Communiqué) and have taken all CWU member publications into the digital age, with fully interactive editions emailed to members. We have installed a digital image library, conducted member research and managed material in support of the CWU annual conference. CWU Voice scooped four of the seven awards at the 2011 TUC Communications Awards including best electronic innovation with the launch of the digital edition in 2010.